![]() Ensuring that your signatures are stylish and on-brand also communicates a sense of legitimacy and professionalism to everyone in contact with your organization. In contrast, an out-of-date email signature with an old logo is going to look pretty sloppy, especially if it clashes with an updated logo on your new website. Incorporating these visuals into your email signature means that your staff can help with this process, effectively acting as brand ambassadors and pushing your brand every single time they fire off an email, no matter their role. Branding consistencyĪs any marketer can tell you: embedding your company logo and visual identity in as many places as possible is a key way to ensure instant brand recognition. Practicing consistent email management means avoiding these mix-ups by ensuring that all contact information embedded in an email signature is accurate and up-to-date, even in a fast-paced business environment where office spaces get relocated or new employees enter the fold. The result? A confused client will end up dialing the wrong team member or not reaching you at all - costing your company credibility and customers. You’d want to ensure that the basic contact details are in place, right? And yet so often, email signatures contain outdated information - perhaps even copy-pasted from another team member’s contact info, or boasting an old address or telephone number. Think about how many thousands of emails are sent out by your team to clients on a routine basis. ![]() This growing awareness is being complemented by emerging tools to help companies digitalize the signature management process.īut what does practicing consistent email signature management actually mean for your company in concrete terms? We’ve outlined four key benefits. Meanwhile, large organizations particularly struggle to monitor each and every individual email signature for brand compliance, meaning those companies miss out on the instant brand recognition that comes from a clean, professional and on-brand email signature.īut there’s a reason “email signature management” is suddenly cropping up in the business lexicon: the more effort you put into your company’s email signatures, the more value will be added to your brand. Read more: Nightmare sign-off scenarios: why you need to start using email signature software For one, employees are often left to draw up their own signature or at best, offered a basic template to build upon, consisting of a few rudimentary details such as a job description and phone number. It’s certainly not uncommon to see companies take a lax approach to implementing consistent email signatures across their workplace. Compared to analogue communication methods which rely on formalized letterheads and stationery, the simplicity and ubiquitousness of email means it is often mistaken for a more informal medium, even in a business context. Yet despite this, email signatures are often perceived as a low-value tool. Read more about Templafy Email signature management software What’s more, email signatures can be relied on to share critical information such as confidentiality disclaimers, without using up valuable employee time to routinely insert the information into the body of the email. ![]() Given how many countless emails are fired off each day by your team, their capacity for spreading information about your brand to your stakeholders is boundless - which is why the most innovative companies will create signatures which display their current marketing campaigns, advertise new services or products, or flag a rebrand. While it may be overlooked by some, the savviest marketing managers know that an email signature is actually a critical part of your corporate identity - it literally sends a message about who your brand is, who your team members are, and where they work.
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